[sic] Magazine

Label Focus: Foetal Orange

Foetal Orange was founded by Jack Hunter , bassist in Welsh Anarcho-Prog/Kraut ensemble Strap the Button , in 2007. Initially known as My Formica Table , Hunter was forced into a name change as his tiny imprint was found to cause “detriment to the distinctiveness and reputation of the Formica trademark”

While this is a completely true story, it should not blight the history, or the future, of this label. More of a collective of free-thinking individuals who share ideas and artistic endeavors with one another (and anyone else for that matter) the helter-skelter story of Foetal Orange is inspiring.

Hunter talks to [sic] Mag about his label, which has grown via non-profit promotion despite its minuscule size and the ludicrous obstacles it’s been forced to navigate. Their roster of (free) releases features some truly exhilarating recordings, from deliciously eclectic outfits including Prog power trio Port Elizabeth, Crippled Black Phoenix member Team Brick and special documents of Hunter’s own projects.

[sic] Mag : What influenced you to start your own label and how have your values differed from your original aim?

Jack Hunter: (pictured below)The official mission plan reads as follows:

c0d1fe96ce7825ae02ff95be95e34711.jpg” height=”300″ width=”400″ /> How difficult was it to get your label established and what does it take to survive and prosper?

JH: It wasn’t difficult to get the label established in the first place. I was already in touch with a lot of great bands who were interested in the collective music making experience – there was already a good community of like minded musicians in contact with each other [Strap The Button (see above), Omatic, EL Heath, The Good Anna, The Exploits of Elaine, What the Moon is Like, Kronikel – all from the Mid-Wales/Shropshire/Midlands sort of area, except Kronikel from Devon], so there was a definite audience of some sort already in place. Things got moving a lot quicker than I had expected and soon people from all over the place were sending music to me, which was great. It was nice to see the sort of music people were making in their homes, with friends, etc. – really communal, creative stuff.

There was a little bit of a blow to the label’s initial growth spurt when it had to change its name late last year. Such a petty issue. But things will recover, and we’re doing a lot in Bristol to spread the Foetal Orange name with gigs and releases. We’ve also started linking up with established musicians down here too; like a root system. I think that all it really takes for a label to prosper is a good stream of creative music. As long as the music keeps coming a label’s job is pretty much done.

zemwJlLRBS4/SVFQ4U2iYoI/AAAAAAAAADY/ fNSNIVyPME/s320/sweetpotatomashcover.jpg” height=”200″ width=”200″ /> JH: That’s hard to say. I’d like to think that we will still be doing the same sort of thing, only better – more music, art, films, writing. We’re already planning to build an art extension on the website; for visual treats.

Maybe growing into other forms of internet based multimedia exposure. There is already a foetus of an internet based TV station called BODY SCANNER, which needs nourishment for it to develop. Maybe even some sort of Radio station.

I think that expanding the communal aspect would be a good move forwards, more inter-label and inter-band/musician activities. We’ve already started branching out to do split releases with other labels – the new Sweet Potato album (pictured left), “MASH”, is set to be released by both Foetal Orange and Records on Ribs together. So if in five years there is more collaboration and more interactivity I will be happy.

Visit Foetal Orange and delve into their wonderful back catalogue